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Market Report

 

McDonald's Venezuela

 


      Site Search for New McDonald's Restaurants in Caracas, Venezuela


Brief:

Site search for new McDonald’s restaurants in Caracas. Concepts adaptation under
the new  philosophies of Co-Branding, Stand Alone, Mall’s integration and small sites in high pedestrian traffic zones.

Following an aggressive plan of extension, the North-East zone of Caracas was analyzed searching for potential sites in rent or purchase  for the new McDonald's restaurants.

 


        Range of Services:

  • Detailed research in the North-East zone of Caracas
  •  Area study and urban development plans.
  •  Keep count for vehicles and pedestrians
  • Real state assessment
  •  Qualitative site appraisal and recommendations.
  •  Transactions with the owners.
  •  Assistance to the McDonald’s legal department.
  •  Installations costs estimate.